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More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. This spot for Gillette Labs with Exfoliating Bar uses the wonderful world of CGI to show that you can shave as quick as you wash your face. It portrays an average guy zip-a-dee-doo-dahing through his grooming routine as shaving cream magically appears on his mug and the razor flies into his hand. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. 2018 Doritos Super Bowl 52 Commercial - Little Donald Trump. Once verified, the information you provide will be displayed on our site. Which makes the small print that fleetingly flashes on screenFantasy sequence, do not attemptas much an existential reality check as a legal disclaimer. Bud Light Seltzer Hard Soda imagines a nightmarish, dystopian alternate universe populated by Guy Fieri clones and wannabesand ruled by Fieri himself. . Coinbase's ad featured a QRcode bouncing from corner to corner of the TV screen. Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point). The absurd charitable appeal here is more clear if youve also seen Partons spot, but just in case, some on-screen messagesVERIZON PHONES NEED YOUR HELP and A&T PHONES NEED YOUR HELPpop-up to drive home the point that phones that are not on T-Mobiles network need to be rescued from their inferior 5G service. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) And in the last scene, Nelson himself sings the line before boarding his tour bus. What really makes this spot is Lionel Ritchies moony Stuck on You, which perfectly illustrates the mans symbiotic relationship with Pringles, along with the last scene, in which one of his mourners finds himself The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. Booking.com says its definitely not lit. Hmmmm. by this 30 seconds of joy. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. In voiceover, we briefly hear from people of color who testify, in personal terms, to that fact as we see photos of them that look improperly exposed. The tradition of offbeat Super Bowl commercials continued Sunday with a star-studded guest appearances by Lindsay Lohan, Pete . Tubular Labs provided data on the top . For an optimal experience visit our site on another browser. On the bright side, unlike a lot of people in her life (including her clearly miserable son), you can get away from her after just 30 seconds. Mayor Fieri declares that Bud Light Seltzer Hard Soda has the loudest flavors ever, and his subjects obligingly act overjoyed, probably to avoid a brutal crackdown by Dear Leaders henchmen. (Miley Cyrus makes a cameo appearance at the end as a teaser for the other ad in this series; see below. Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. Go to cart. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. Is this a loving tribute to Apples epochal The Crazy Ones or a sly parody? (Hey, it doesnt actually taste like a real cocktail, but at least you dont have to strain yourself with a shaker.) It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. 1933 Philadelphia football super bowl tshirt | philly football eagles simple tee 22city-002. The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. The Doritos 2022 Super Bowl Commercial Has Twitter Smiling Tom Pennington/Getty Images By Kate Hagan Gallup / Feb. 13, 2022 9:24 pm EST Enter the scene as a young woman extends across a jungle branch in search of wildlife grasping her essential gear: Flamin' Hot Doritos, Cheetos, and binoculars. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) Have questions about this ad or our catalog? Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. Voice Over, Charlie Puth . Then comes the tagline: Its only worth it if you enjoy it. Say what? In most years, the game only provides part of the attraction. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. In other circumstances, people might view that type of playlist combo with a head-scratching squint. The point of this ad is to demonstrate that even poor Seth T., who we are told was actually struck by lightning and now (sagely) tiptoes around wall sockets, isnt fazed by the electric car charging device Wallbox. Super Bowl Ads 2022: Doritos, Anheuser-Busch, Pepsi and More Home Advertising Super Bowl 2022: Advertising experts break down what to expect this year from commercials like Avocados. We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial. Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. Like us on Facebook to see similar stories Please give an overall site rating . )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. 1 min read. What stands out here is that Zendaya has just one word of (cute) dialogueShucks, she says, in response to a complimentwhich has the effect of foregrounding the spots third star (beyond Zendaya and Andr 3000): the excellent, playful art direction. We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 Commercial Youtube By Savanna Swain-Wilson / Feb. 10, 2022 12:18 pm EST If there's one thing Frito-Lay will do come Super Bowl time, it's bring the fire not only to its snacks, but also to its commercials. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. More from Ad Age: See how Budweiser is bringing Clydesdales back to the Super Bowl. Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! What happened? asks mom. This spot is a companion piece to T-Mobiles other faux-cause-marketing Big Game commercial starring Dolly Parton (see above)which is why Parton appears at the start to give some advice to her protg (and godchild): Youve got a voice, Miley. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). Inspired by a real-life dilemma experienced by 43% of Pringles aficionados, we see our hero at a party doggedly trying to dig out the last Pringle from the can, which promptly gets stuck on his arm. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. Its also a commercial completely unworthy of Morgan Freeman. Booking.nah. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . Should we enjoy getting our ass kicked by a dream team of superior sports stars? When her physician comes in and tells her everything is OK, Blige is palpably relieved. An adorable robotic dog. All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. Really, we do. Other denizens of the metaverse join him in recreating the Questys experience as we hear Simple Minds Dont You Forget About Me, a song Howlin Harry and The Cometeers used to perform back in the day. Watch every star-studded 2022 Super Bowl commercial. Instead, 2022 LeBron tells 2003 Lebron that if he wants to make history, you gotta call your own shotswhich, sure, yeah, thats perfectly good advice, but any thoughts about, say, cryptocurrency?!? And while there is indeed no voice over (nor hyphens, nor copy editors, apparently), there is an electronic-music soundtrack with a rapidly escalating, get-the-party-started beat thats straight out of the aural playbook of superstar DJs. This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. What is this mystical force that can change the planet? 1 hour 13 min ago, By WeatherTechs ad has been the one predictable thing about the Super Bowl: For the last nine years, its always been there, and its always been boring. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . All of it made for an incredible USA TODAY Ad Meter, too. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. The 60-second spot features. Although its intended as a cautionary tale, the sight of Burrell running around shouting Ill take it! as he impulse buys ridiculous merchandiselike a tub dubbed Tytanic (even though he admits to seasickness), a hot-air balloon with his countenance on it, a suit of armor and a winged horse (who would have predicted two Pegasi in one Super Bowl? You can watch the ad here. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Heres a roundup of some of the most notable commercials. Were not sure what Skechers was smoking when it came up with this ad. Nick Jonas crashes the party. Caddy: Yeah, zero. IE 11 is not supported. The Super Bowl stands as the most-watched television event of the year. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. And thats just one of what our announcer calls 137 flags on the play. The game finally rests on Peyton Manning, who fumbles as a human baby enters the room and tackles him, shaking loose the ball, which is promptly intercepted by Walter Payton. Maybe its the music, which is largely unrecognizable as the national anthem. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Check out our FAQ Page. Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. The sloth unlikes the trailer and reaches out to knock her name off the. This is one weird-ass fever dream of a commercial. B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. While many look forward to Super Bowl Sunday because they enjoy football or love watching the halftime show, there is a whole other subset of the American population that tunes in just to check out the new commercials.. During Sunday's game, one of the ads that created the most buzz was a one-minute spot for Flamin' Hot Doritos and Flamin' Hot Cheetos. (Yo, Zeus! Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. Chelsea Ritschel. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. Thanks for warning us, Wallbox. More from Ad Age: Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. All-electric? This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. Either its in-your-face artiness/edginess works for you, or it doesnt. More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. After a brief exchange about hype and being ready (in regard to his NBA career),2022 LeBron tells 2003 LeBron, I cant tell you everythingwhich is profoundly disappointing, because this is an ad for a cryptocurrency exchange.