Lazada Group Chief Executive Officer and co-founder Pierre Poignant will be replaced by Chun Li, a former Alibaba executive, who is currently Lazada c.. ... Chinese investments worth … Unauthorized distribution, transmission or republication strictly prohibited. Visit our Community Guidelines for more information and details on how to adjust your email settings. Singapore-based Shopee, which is backed by Tencent Holdings 0700.HK, was the most downloaded e-commerce app and the most used in Southeast Asia as of end-2019, knocking Lazada to second place, according to research firm iPrice. Two people with knowledge of the matter said the move is due to the e-commerce firm’s middling performance. Chun Li, Lazada co-president and head of its Indonesia operations, will take the helm in July, replacing co-founder Pierre Poignant. Chun Li, Lazada co-president and head of its Indonesia operations, will take the helm from July, replacing co-founder Pierre Poignant. The change was made after a middling performance from the e-commerce firm, two sources with knowledge of the matter told Reuters, declining to be identified as they were not authorised to speak to media. The firm in a statement said Li would work to improve Lazada’s standing through data technology application and business localisation across the firm’s six markets. Chun Li, who currently runs Lazada’s Indonesian business, will take the reins from July, Lazada said in a statement. Chun Li, Lazada co-president and head of its Indonesia operations, will take the … SINGAPORE (Reuters) - Southeast Asian e-commerce firm Lazada, a unit of Alibaba Group Holding Ltd BABA.N, on Friday named its third chief executive in three years - a move that comes after it lost ground last year to rival Shopee. By continuing to use our site, you agree to our Terms of Service and Privacy Policy. SINGAPORE (Reuters) - Southeast Asian e-commerce firm Lazada, a unit of Alibaba Group Holding Ltd (), on Friday named its third chief executive in three years - a move that comes after it lost ground last year to rival Shopee.Chun Li, Lazada co-president and head of its Indonesia operations, will take the helm from July, replacing co-founder Pierre Poignant. Southeast Asian e-commerce firm Lazada, a unit of Alibaba Group Holding Ltd, on Friday named its third chief executive in three years - a move that comes after it lost ground last year to rival Shopee. Chun Li, Lazada co-president and head of its Indonesia operations, will take the helm from July, replacing co-founder Pierre Poignant. The change was made after a middling performance from the e-commerce firm, two sources with knowledge of the matter told Reuters, declining to be identified as they were not authorised to speak to media. Chun Li will be the third CEO in three years at Lazada Group. Comments may take up to an hour for moderation before appearing on the site. Southeast Asian e-commerce firm Lazada, a unit of Alibaba Group Holding Ltd , on Friday named its third chief executive in three years - a move that comes after it lost ground last year to rival Shopee. James Sullivan, who heads Lazada Logistics, is also expected to step down, two people said. The change was made after a middling performance from the e-commerce firm, two sources with knowledge of the matter told Reuters, declining to be identified as they were not authorised to speak to media. He will also continue his current role as chief executive of Lazada Indonesia. Southeast Asian e-commerce firm Lazada, a unit of Alibaba Group Holding Ltd , on Friday named its third chief executive in three years - a move that comes after it lost ground last year to rival Shopee. A Lazada spokesman said there was “no truth to this statement” and the company rejected what it called an unsubstantiated assessment of its performance. This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Southeast Asian e-commerce firm Lazada, a unit of Alibaba Group Holding Ltd , on Friday named its third chief executive in three years - a move that comes after it lost ground last year to rival Shopee. See here for a complete list of exchanges and delays. The firm said he will now become special assistant to Alibaba Group Chairman and CEO Daniel Zheng. Before the appointment, Li was appointed co-president in June 2017 and was also named Lazada Indonesia CEO in July 2019. Reporting by Keith Zhai and Fanny Potkin in Singapore; Editing by Edwina Gibbs. Three sources told Reuters that Lazada is also examining whether to rebrand or shut down LazMall, its take on Alibaba’s Tmall marketplace. Southeast Asian e-commerce firm Lazada, a unit of Alibaba Group Holding Ltd, on Friday named its third chief executive in three years - a move that comes after it lost ground last year to rival Shopee.